An enterprising photography business owner cultivates current customers while developing new consumer and business segments. After identifying concrete marketing objectives to help grow the business, the owner taps market knowledge and business resources to realize each objective. The owner's methodical, cost-conscious approach helps minimize operating expenses while the business gains a foothold in each market.
Product Diversification: The photography business gains studio-based profit centers by developing easily executed products and services. Examples include custom business cards, pamphlet and newsletters..
Customer Loyalty: Loyal customers recommend the business to family, friends and business colleagues, giving the studio an ever-widening circle of influence. Customer appreciation campaigns and social media contacts enhance each customer's relationship with the studio.